MobilizeConf

"People leave out details when answering...they meander off the path." Isaacs,PARC. Excellent and applicable to journey maps! #mobilizeconf

— Dan Bentz (@de_strategist)2012-09-20 17:35:30

The parc presentation on ethnography should be required viewing for every PM and UX person. #mobilizeconf

— Rakesh Agrawal (@rakeshlobster)2012-09-20 17:35:07

#Mobilizeconf #xerox #parc's Ellen Issac on studying behaviour on social networks. It's about what people do not what they say

— Yeswap (@yeswap)2012-09-20 17:34:41

Ellen Isaacs talking about the value of Ethnography in Mobile; in some ways CPG was way ahead, even in the 90s #Mobilizeconf #gigaom

— Reena Kapoor (@reena1988)2012-09-20 17:33:58

What people say, what people do and what people say they do are entirely different things... #ethonography by @parc @gigaom #mobilizeconf

— Sabah (@sabahfromlondon)2012-09-20 17:33:38

RT @kevcofett: #mobilizeconf - mobile page load times for top 30 commerce sites avg 9 seconds...same as desktop times in 2001. Fail!

— Oliver Gebert (@telecomsgebert)2012-09-20 17:33:09

"Ethnography is especially challenging in mobile. They move around!" Ellen Isaacs @PARC #mobilizeconf

— Dan Bentz (@de_strategist)2012-09-20 17:32:54

Surprised we're still talking about minimizing round trips in mobile web apps - how is it this isn't a "no duh" for every Dev? #mobilizeconf

— Brad Johnson (@bradjohnsonsv)2012-09-20 17:32:41

@giga #mobilizeconf Ellen Issacs describes how ethnography can help organizations do a better job providing customers with mobile services

— PARC, a Xerox co. (@PARCinc)2012-09-20 17:32:39

#MobilizeConf Headline Sponsor RiIM-Blackberry must've been thrilled by Rich Miner - Google Ventures saying how they screwed up enterprise.

— Mike Demler (@MikeDemler)2012-09-20 17:32:34